I watched an episode of Ellen DeGeneres show, featuring Paris Hilton, She dint seem like a dumb blonde, not at all. Like millions of viewers across India,I am an absolute sucker for reality shows on television. Especially the ones featuring ‘celebrities’ making complete asses of themselves (and us!), while getting paid for their monkey tricks. But the one reality show I would love to watch in future involves a Hilton who is unique and compelling in a way that defies logic or reason. That show would be ‘‘Paris in India.” I’m certain Ms. Hilton herself would gladly play judge if the money is right. For she, more than any human on earth, has mastered the unsubtle art of playing the celebrity game – and winning! Paris is a cultural phenomenon. Paris parties 24x7. It is a full- time , highly- paid job. Paris makes serious money jetting around the world (from Tokyo to Timbucktu), attending glamourous soirees thrown by complete strangers.The big bucks she makes exceed the fat pay cheques pocketed by corporate honchos with a string of degrees to their credit. Her party calendar is so over- booked she requires an entire team of social secretaries to sort out her dates. Since she has to make a living out of attending parties, Paris also needs the services of various stylists who create daily ‘looks’ for her. These specialists come at a hefty price – but in the case of Paris, it is her only investment in the multi-million dollar Paris Hilton Industry – which produces, packages and sells just one single product – Paris herself!
What makes Paris special? Is it the bottle blond hair? The stylish couture? Sexy shoes? Crazy quotes? Size zero torso? It is of course, all this … but that still does not explain the hold she has over her fans spread across the world, who follow her every move in a manic and obsessive way. The minute Paris steps out in public, her pictures are all over cyber space. She is perhaps one the most watched person on earth, along with Barrack Obama, or more accurately, Michelle Obama. That is quite an achievement for a person whose calling card probably states “ Party Girl’’ as her profession. Deconstructing the Paris phenomenon, it is somewhat difficult to figure out why Paris and Paris alone , makes big bucks by merely showing up somewhere. Why does her presence generate acres of publicity? It is said by awestruck Paris-watchers that any host who manages to get Paris to a party, hogs instant international paparazzi attention and ups his\her own glam quotient overnight. It’s a win-win situation for both. So, what has Paris herself done to create such a powerful brand? Analysts say she cleverly used the Hilton name to project a rich-Witch image that appealed to an ever - growing aspirational class across the globe. Through shrewdly-scripted reality shows on television, she capitalized on people’s fascination for the lives of the rich, famous and ditzy. Paris is no dumb blond. But she used the dumb blond platform to promote herself worldwide – and it worked!Today, she can sell anything from perfumes to couture – even though she flopped miserably as a movie star and popstar. And despite sleazy videos of Paris with an ex-flame being all over the net at one time. Notoriety did not kill Paris. Publicity is the oxygen and an efficient PR, is the H2O .... ;) Hail Princess Hilton :P